Staff Product Designer & Design Lead at Cayena.

Based in Sao Paulo, Brazil.

6+ years designing products, turning complexity into clear direction and making business impact easier to measure.

Always observing what makes people move — what they notice, trust, choose and come back to. I apply this knowledge to the products I build and the teams I support to make better decisions, create great conditions for work and, ultimately, build stronger products.

What I do

Turn ambiguity into product direction.

From 0→1 bets to 1→10 growth

I can help turn ideas into clear product direction, find product-market fit, and evolve what works into products that scale with both user and business needs.

Turn behavior into growth and retention.

Conversion & growth

Through psychological hooks and cognitive tendencies that influence decision-making, I can help turn user behavior into higher conversion, retention, AOV, and GMV.

Help people grow and do their best work.

Design leadership

Aligning people’s strengths and ambitions with team needs to unlock their best work. I aim to provide clarity, room for growth, and opportunities for impact.

About

I'm a product designer & an Architect and Urban Planner by training. My background taught me to interpret how people navigate complex systems, how behavior is shaped by context, and what helps people move with confidence in a structured way.

Today, I use that tool to create products aligned with theoretical and practical design principles.

I've worked across a wide range of problem spaces and have special interest in engagement mechanics and boosting revenue directly.

B2B marketpace / App and Platform

Cayena — Staff Product Designer

Feb 2026 → Present

Retail media / AdTech SaaS

Topsort — Senior Product Designer

Sep 2025 → Mar 2026

Creator economy marketplace Web

Hotmart — Staff Product Designer

Sep 2025 → Mar 202

Fintech / PicPay Shop App

PicPay — Senior Product Designer

Jan 2023 → Apr 2024

School of Design

Cubos Academy — Product Design Instructor

Jun 2021 → Oct 2024

Earlier experience

Product, UX and service design roles across fintech, B2B and startups.

Check my CV here

+137% conversion uplift

How subtle UX and UI change made users buy two products in a row instead of one.

175k into 2.8M GMV/month

How a 1.2 sec delay + 1 click buy button took a turn for the best on the product.

Get in touch

Mail me at ozoriodegabriela@gmail.com.

Or message me on my LinkedIn.